What to include on a product page before you launch

Answer the questions customers already ask you

If you have sold through WhatsApp or Instagram, you already own the best product-page research available: your chat history. Collect the ten questions customers ask most — Is it available in black? Does it run small? How much is delivery to Zarqa? Can I return it? — and make sure the page answers each one before it is asked.

The non-negotiable elements

A product page needs a clear name, a price in JOD that includes any taxes, photos that show the product from more than one angle, and honest availability. If a size is sold out, say so on the page rather than letting the customer discover it after paying.

Delivery information belongs on the product page, not buried in a footer. State the delivery fee, the areas you cover, and a realistic timeframe. A customer in Aqaba who knows delivery costs 3 JOD and takes two days is more likely to order than one who has to ask.

• Name and price in JOD, including any extras.
• At least three photos, including one showing scale.
• Variants (size, color) with per-variant availability.
• Delivery fee, coverage areas, and timeframe.
• Return conditions in plain language.

Write descriptions for scanning, not reading

Most customers scan. Open with one sentence that says what the product is and who it is for, then use short bullet points for materials, dimensions, and care instructions. Save the brand story for your About page.

Write in the language your customers message you in. If your audience writes to you in Arabic, the Arabic version of the page is your primary page — not a translation to finish later.

Test it like a customer

Before launch, hand your phone to someone who has never seen the store. Ask them to find the price, the delivery cost to their address, and the return policy. Every time they hesitate, you have found work to do.