Evaluating delivery options for an online business in Jordan

The three basic models

Courier companies give you coverage across all twelve governorates with no fixed costs — you pay per parcel. Your own driver gives you control over timing and customer experience inside Amman, but becomes a fixed salary whether you ship five parcels or fifty. A hybrid uses a driver for dense city routes and couriers for everywhere else.

Compare beyond the fee

The delivery fee is the visible number, but the expensive variables hide elsewhere: cash-on-delivery collection and remittance speed, return handling, lost-parcel policy, and whether customers get live tracking. A courier that is 0.5 JOD cheaper but remits your COD cash after three weeks costs you cash flow, not savings.

• COD remittance cycle — how fast collected cash reaches you.
• Return logistics — who brings rejected parcels back and at what cost.
• Tracking quality — what your customer actually sees.
• Coverage honesty — which governorates are truly served daily.

A practical evaluation sequence

Start with one courier for your launch volume. After your first fifty orders, measure: delivery time by governorate, return rate, and COD remittance delay. Only add a second courier or an in-house driver when the data shows a specific gap — not because a sales pitch was convincing.